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Gather Around The Pitchfire
What would happen if you treated a well-established, highly successful brand as a startup? That was the central question at the heart of a compelling creative challenge several of us participated in...
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Crunch Course Correction
When I was a kid, I used to get a subscription to Sports Illustrated as a Christmas gift every year. With it came a free VHS tape, such as “NFL Crunch Course,” a compilation of the most violent...
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Who Says Cheaters Never Prosper?
An old quote frequently used in the NASCAR world seems more appropriate than ever across the entire sports landscape: “If you ain’t cheatin’, you ain’t tryin’ hard enough.” In fact, nearly headline...
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My All-Time Greatest Gigs
During a recent trip to New York, I joined a few of my colleagues for a fantastic night of music at the world-famous Blue Note jazz club. We went on a whim and ended up sitting front and center as...
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Decline The Recline
“Do you recline your seat on an airplane?” That’s typically one of the first questions asked of new employees when we gather to welcome them to Fast Horse. The queries get progressively more odd, but...
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One Of North America’s Most Effective Independent Blog Posts
We’ve written many times in the past about our work with Newcastle Brown Ale on the big 2014 Super Bowl campaign, “If We Made It.” The campaign — which you can read about extensively here — has been...
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Motley Crue: A Brand-Building Case Study
I said farewell to one of my favorite bands, Mötley Crüe, on Wednesday night at the Xcel Energy Center. Well, I think I did, anyway. This was the second time they’ve visited the Twin Cities on their...
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Founder’s Day: The Good, The Bad And The Ugly
Friday marked my 13th Founder’s Day, the annual Fast Horse holiday when we celebrate the agency opening its doors for the very first time on October 1, 2001. Each year, Founder’s Day takes place in two...
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Sunshine On A Snowy Day
It’s December 1 and a fresh blanket of snow is covering the Twin Cities. Most good natured Minnesotans are probably a little grumpy today. We got up early to shovel. The commute was a nightmare. And...
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$50,000 In Five Minutes
In the midst of all the lottery hubbub a few weeks ago, I overheard numerous people discussing what they’d buy if they won the jackpot. I’m not a gambler, so it’s not a topic I’ve ever spent much time...
View ArticleClik here to view.
Crunch Course Correction
When I was a kid, I used to get a subscription to Sports Illustrated as a Christmas gift every year. With it came a free VHS tape, such as “NFL Crunch Course,” a compilation of the most violent...
View ArticleClik here to view.
Who Says Cheaters Never Prosper?
An old quote frequently used in the NASCAR world seems more appropriate than ever across the entire sports landscape: “If you ain’t cheatin’, you ain’t tryin’ hard enough.” In fact, nearly headline...
View ArticleClik here to view.
My All-Time Greatest Gigs
During a recent trip to New York, I joined a few of my colleagues for a fantastic night of music at the world-famous Blue Note jazz club. We went on a whim and ended up sitting front and center as...
View ArticleClik here to view.
Decline The Recline
“Do you recline your seat on an airplane?” That’s typically one of the first questions asked of new employees when we gather to welcome them to Fast Horse. The queries get progressively more odd, but...
View ArticleClik here to view.
One Of North America’s Most Effective Independent Blog Posts
We’ve written many times in the past about our work with Newcastle Brown Ale on the big 2014 Super Bowl campaign, “If We Made It.” The campaign — which you can read about extensively here — has been...
View ArticleClik here to view.
Motley Crue: A Brand-Building Case Study
I said farewell to one of my favorite bands, Mötley Crüe, on Wednesday night at the Xcel Energy Center. Well, I think I did, anyway. This was the second time they’ve visited the Twin Cities on their...
View ArticleClik here to view.
Founder’s Day: The Good, The Bad And The Ugly
Friday marked my 13th Founder’s Day, the annual Fast Horse holiday when we celebrate the agency opening its doors for the very first time on October 1, 2001. Each year, Founder’s Day takes place in two...
View ArticleClik here to view.
Sunshine On A Snowy Day
It’s December 1 and a fresh blanket of snow is covering the Twin Cities. Most good natured Minnesotans are probably a little grumpy today. We got up early to shovel. The commute was a nightmare. And...
View ArticleClik here to view.
$50,000 In Five Minutes
In the midst of all the lottery hubbub a few weeks ago, I overheard numerous people discussing what they’d buy if they won the jackpot. I’m not a gambler, so it’s not a topic I’ve ever spent much time...
View ArticleClik here to view.
Stop The Madness
I’m officially a curmudgeon. I used to love the NCAA Basketball Tournament, but I’ve become increasingly annoyed by it in recent years. You can have too much of a good thing, and this year we hit that...
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